Selected Case Studies & Product Architecture
Case studies spanning 0-to-1 enterprise builds, tokenized design systems, high-velocity acquisition funnels, and core banking modernizations.
Coast Capital • Self-Serve Digital Growth & Deposit Capture Engine
Digital Growth & Servicing Modernization | Open Banking & Platform Modernization
💸 $73M+ Net New Deposits 💥+44% YoY Digital Account Openings 🚀40% GIC Renewal Conversion 📈16% Q1 Product Tier Upgrades
Shifted high-value financial servicing out of branches and into automated, self-serve digital workflows. Re-engineered core member touchpoints—integrating open banking account linking, tax-sheltered account transfers (RRSP/TFSA/FHSA), and proactive maturity notifications—to eliminate advisor overhead and drive friction-free liquidity capture.
Coast Capital • Enterprise Design System & Multi-Brand Token Engine
Design Systems & Token Infrastructure | Design Ops & Quality Elevation
💥 2.6 → 4.5+ Star App Rating 🎯 #1 Mobile Credit Union Experience ⚡3-Tier Tokenized Framework & 0 Downtime
Scaled mobile experience quality and design operations across an org-wide rebrand, transforming ad-hoc UI debt into a centralized, cross-platform design system. Led the zero-downtime migration to Figma/Supernova and architected a 3-tier token system (Global → Semantic → Component) to enable brand-agnostic multi-theme flexibility for future M&A expansion.
Coast Capital • High-Velocity B2B & Commercial Banking Engine
Commercial & SMB Banking Platform | Enterprise Architecture & B2B
💸 1000s of Accounts Supported 🎯5% Component Inflation Rate ⚡0% Downtime & Zero Regression
Modernized complex commercial and SMB banking capabilities by architecting multi-user delegate permissions, bulk payment pipelines, and high-density financial management interfaces onto a shared production codebase. Re-engineered heavy data patterns and legacy C1 workflows to deliver B2B operational velocity without fragmenting design tokens or impacting personal banking experiences.
Best Buy • Retail Product Revenue Capture Engine
0-to-1 Enterprise Architecture | Platform Infrastructure
💥 80% Product Revenue 🎯 100K+ Enterprise Users ⚡80% Slashed Task Times
Translated multi-faceted operational requirements across disparate business units into a unified, enterprise-grade order management platform. Evolved a lean 3-screen MVP into production-ready experience infrastructure that powers the primary revenue-capturing engine for retail merchant teams.
Coast Capital • Building a Dynamic Runtime Content Engine & Personalization Framework
Lifecycle & Retention Strategy | Operational Governance & Zero-Code Agility
💥 62% User Funding Goals Influenced 🎯 Weeks → Days Go-To-Market Acceleration 📈16% Q1 Product Tier Upgrades
Shifted platform lifecycle engagement from broad-population marketing spam to a dynamic runtime content engine tailored to active member intent. Embedded custom in-page layout primitives (inline feed cards, feature guides, offer discovery hubs) and introduced cross-functional intake governance—decoupling campaign publishing from core dev sprints and empowering Product and Design to deploy zero-code targeting.
How I Direct Product Execution
Systems-First Architecture: Treating design infrastructure as code to de-risk multi-brand integrations and prevent frontend debt.
Data-Informed Funnel Optimization: Balancing regulatory compliance with conversion psychology to drive measurable growth ($73M+ net deposits).
Cross-Functional Alignment: Bridging Agile, Waterfall, and vendor engineering roadmaps during complex backend modernizations.