leader, strategist, designer, #1 hype girl

With over 2 decades of experience I have worn every one of these hats and more designing B2C/ B2B/B2E experiences for multiple Fortune 500 brands, such as Best Buy, Nike, Target and Glaxosmithkline. I have supported multi-million dollar deals, crafting solutions from a design first perspective and was awarded as the ’Rainmaker” at Wipro for my contribution to sales and consultation.

I have helped establish design competencies growing from 5 to 200+ coaching designers worldwide. I have a practical understanding of what it takes in a corporate environment to champion design and understand the need to craft a vision, market it with partners through storytelling and support delivery of outcomes with project teams.

As a people leader, excel at bringing together distributed teams towards a united purpose, having coached teams across countries and languages. Enjoy guiding my team through their career paths working across competencies, helping them find their calling and grooming the next generation of problem solvers.

Close-up of the Coast Capital logo in white text on a black background.
Wipro logo in black and white.
Large black and white logo with the words 'BEST BUY' in bold uppercase letters.
Close-up of the Nike Swoosh logo in black and white.
GSK logo in black and white

skills & services

Resume
portfolio

  • Elevate your organisation’s impact with bespoke design and product leadership consulting. I will partner with your team to advise on all things design

    1. Feedback on in-progress designs

    2. Processes and Frameworks

    3. Recruiting & hiring designers

    4. Audit of current experiences and product strategy

    5. 1:1 Coaching & mentoring

  • Struggling with the transition from doing to coaching?

    Work with me to understand how to show up as the leader and to lead from place true to your leadership style.

  • Looking for guidance on how to progress in your career?

    Trying to navigate organizational structure and cut through the noise to make realistic change?

    We can work together to identify your voice as a designer and help you find your unique way in yoru career

work

A woman with short dark hair, wearing a brown shirt and black apron, sitting at a counter, looking at a blue folder labeled 'coastcapital', with a laptop in front of her and shelves with plants and various items in the background.
A woman and a man greeting each other with a fist bump at an electronics store, both wearing blue shirts with the store's logo.
A man in a blue shirt sits at a table writing on a notepad, with a laptop and documents with charts and graphs in front of him.
The image features a black background with the words 'BEST BUY' written in bold, white capital letters.

“Thank you for the outstanding job you’ve done on our behalf. Can’t wait to mobilize the entire company to tackle this.”

— Vice President ECC, Best Buy

“As you know, the Trade-In business is complex, and it can be easy to get lost in the nuances. Nita has been a pleasure to work with, beyond the professionalism and the quality of work she delivers, she's been patient, supportive, and consistently positive throughout the redesign effort.

— Senior Manager, Services, Best Buy

Anindita is in a word...phenomenal. She is extremely thorough, uses different methods to extract priority, reasoning, and requirements to create an experience that completely blows away my expectations...every time. She is an amazing asset to this company.”

— Retail Sales & Activations Tools Manager, Best Buy